Best known from his hit single “Red Money 人民币” Al Rocco is more than just your typical Chinese rapper.
Originally hailing from Hong Kong and Taipei, Al Rocco was tailored in London, Brooklyn, Los Angeles, and now currently resides in Shanghai, China. Breaking stereotypes and changing cultures since 2010, Rocco has been in the frontier of Chinese Hip-Hop since his 2014 hit single “Red Money 人民币” and has been representing the Chinese culture internationally ever-since.
Al Rocco从小往返于香港与台北,年少时又辗转于伦敦、布鲁克 林和洛杉矶之间,如今定居住于魔都上海。他被众多音乐节视为 宠儿,同时致力于打破常规改变中国嘻哈文化，自从2014年Rocco发行了单曲“Red Money 人民币”后，他就一直处在中国嘻哈文化的最前端，也一直在国际舞台中代表着中国嘻哈力量。
His style of music is made up of Hip-Hop, Rap, Trap and RnB elements lyrically focusing on topics like; family, daily hustles, life struggles, club vibes, the Chinese culture, among others. Rocco has performed various music festivals; ULTRA (CN), STORM (CN), SXSW (US), Strawberry (CN), MIDI (CN), Spotlight (CN) and has opened shows alongside with international names; Seungri (Big Bang), Yao Ming (NBA), OT Genasis, OG Maco, Araabmuzik, Keith Ape, Sonny Digital, Paloalto, ASAP Mob (DJ), Jurassic 5, DJ Q-Bert, and more. In 2016, NBA all star Isaiah Thomas was featured on Rocco’s single “Ball Out” before he went on his 1st China tour 24K with Blow Fever; 13 cities in 30 days.
他的音乐主要由Hip-Hop, Rap, Trap和Rnb元素充斥，歌词主要都集中于表达家庭，现实生活，日常打拼等。他也同时已经在许多知名音乐节中进行了表演，例如：SXSM,草莓音乐节，迷笛音乐节等。同时他也与许多具有国际影响力的人物进行合作，例如：BIGBANG胜利，姚明，OT Genasis, OG Maco, Araabmuzik, Keith Ape, Paloalto, ASAP Mob DJs, Sonny Digital, Jurassic 5, DJ Q-Bert等。2016年，在Al Rocco与BlowFever的第一次24k中国巡演（30天13个城市）之前，NBA全明星Isaiah Thomas与Rocco合作了单曲“Ball Out”。
In October 2016 and Feburary 2017, Al Rocco was featured in Beats by Dre’s “Got No Strings” global campaigns promoting wireless living with celebrities like; Pharrell Williams, Nicki Minaj, DJ Khaled, Travis Scott, Party Next Door, Michael Phelps and more. In 2015, Rocco was also featured in Beats by Dre’s “Straight Outta Somewhere” global campaign with Hong Kong legends, LMF. Al has worked closely with brands ranging from; Adidas Originals, SSUR, Redbull, Absolute, Chivas, American Apparel, Budweiser, G-Givenchy, Dienastie, Akenz and many more.
在2016年十月与2017年二月，Al Rocco参与了耳机品牌Beats by Dre全新无线耳机的“Got No Strings”的全球宣传影片拍摄，一同参与的明星还有如Pharrell Williams, Nicki Minaj, DJ Khaled, Travis Scott, Party Next Door, Michael Phelps等。2015年，Rocco与香港传奇LMF一同拍摄了Beats by Dre的全球宣传影片“Straight Outta Somewhere”。Al与许多知名品牌都保持着良好的合作关系，例如：Adidas Originals, SSUR, Redbull, Absolute, Chivas, American Apparel, Budweiser, G-Givenchy, Dienastie, Akenz等。
Unlike your ordinary Chinese artist, Al writes and performs in English. After moving to China in 2012, Al has been diversifying his music with Mandarin and Cantonese. During the same year, Rocco’s first Cantonese single “In Da Club” was featured on “Sleeping Dogs” an Activision video game ranked in the top 10s. In 2015, his song “TT4” became the theme song for China's hit movie series “Tiny Times 小时代 4” (China’s Sex in the City). In 2016, his single “All On Me” became the theme song for “The Next Unicorn” a Chinese competition reality TV show. This year, Al released his first Mandarin single “Ying 赢” which got over 1 million plays in first 24 hours, current 2 million plus in China.
与许多传统的中国艺人不同，Al的作品和表演都是基于英文。自从2012年来到中国后，Al开始利用国语和粤语来使他的音乐更加多样化。同年，Rocco的第一首粤语单曲“In Da Club”出炉，此曲也被收录在排名前10的动作游戏“Sleeping Dogs”之中。2015年，他的单曲“TT4”被收录在了广为人知的电影系列“小时代4”当中。2016年，他的单曲“All On Me”成为了中国一档竞技类真人秀“The Next Unicorn”的背景音乐。今年，Al发行了他的首个国语单曲“YING 赢”，此曲一发便在24小时内获得了过百万的浏览量，目前此曲在中国的点击量高达200多万。
After the release of his hit single “Red Money 人民币” in 2014, things began to move quickly for Al. He was on the international news titled “China’s red money to take on the greenback” which was featured everywhere; the New York Times, CNN, BBC, Bloomberg and more. In addition, he was also featured on WorldStarHipHop's “What it’s like being black in China” and Vice China’s “Strawberry Music Festival 2015 Shanghai” video. By the end of 2015, Rocco’s “Raised in China” and “Red Money人民币” mixtapes have been nominated top 50 albums of China by That’s Magazine and Timeout Shanghai. During the same time, he was ranked top 2 artist nationwide in China on the Hip-Hop charts with his single “Red Money 人民币” ranking number 1 on Xiami, China’s Spotify and Soundcloud. Al has also released several records on China’s national HIT.FM radio and was featured on Malaysia’s 8TV "HipHoppingAsia" with SonaOne.
在2014年发行了他的热单“Red Money 人民币”后，Al的生涯发生了转变。他登上国际新闻头条“China’s red money to take on the greenback”并被各大媒体广为流传，如the New York Times, CNN, BBC, Bloomberg等。另外，他也曾参与了WorldStarHipHop的“What it’s like being black in China”和Vice China的“Strawberry Music Festival 2015 Shanghai”影片拍摄。2015年年底，Rocco的单曲“Raised in China”和“Red Money人民币”被That’s Magazine 和Timeout Shanghai评为中国50大音乐专辑。与此同时，他被Hip-Hop charts评为全中国排名第二的艺人，而他的单曲“Red Money 人民币”则在虾米音乐，中国的Spotify 和Soundcloud上排名第一。Al也同样在中国广播电台HIT.FM上发布了许多歌曲，另外与艺人SonaOne一同参与了马来西亚8TV的"HipHoppingAsia"录制。
2017 continues to be a busy year for Al Rocco. Already with 8 new songs released and 4 new music videos out, it has only been the first quarter. Last month, Al performed in SXSW (US) being the first Chinese male hip hop artist to ever showcase in the music festival. While being on tour in the states, Rocco has finally shot his new “Red Money 2017” MV in Los Angeles, as well as his new Beats by Dre documentary in Texas, “City Lights” MV with Lexie and “Red 8” MV in New York City. Shortly after that, Rocco returned back to China to headline his own sold out shows in Beijing, Nanning, Shanghai...
2017年对于Rocco来说会是一个持续繁忙的年份。今年，他已经发行了8首新歌和4只MV，但这只是刚开始。上个月，Al在美国SXSW音乐节上的表演一举使他成为了中国历史一个登上此舞台的嘻哈男艺人。在美国巡演期间，Rocco终于在洛杉矶完成了全新的“Red Money 2017”的MV拍摄，同时，在德州完成了Beats by Dre的全新纪录片拍摄，在纽约与艺人Lexie一同完成了“City Lights”MV和个人单曲“RED 8”的MV拍摄。不久之后，Rocco便回到国内投身于他在北京，南宁，上海等城市的火爆演出。
Al has been stacking a lot more new music for the year. He is currently working with a Korean producer TPA (Seungri’s Artist) on a new single “China Traphouse” featuring Ai-Fei (China's Pop Queen), a collaborative EP “Ice Cold Kingdom” with Araabmuzik and Blow Fever, a new hit single "Reload" with London producer Jikay, “Trapanese EP” with New York's Merty Shango, “New Chinese EP” with Fader One, while working on his first Chinese mixtape “China Traphouse", Rocco's preparing his first album for 2018. While continuing to tour around China/Asia, Rocco will be on a new Chinese TV show by Aiqiyi “R.I.C.H.”, The Voice for Chinese rappers.
Al已经为今年准备了很多的新歌。他目前正与韩国制作人TPA（BIGBANG胜利旗下艺人）以及艾菲（中国嘻哈女王）一同创作新单“China Traphouse”，与Araabmuzik和Blow Fever合作EP “Ice Cold Kingdom”,与来自伦敦的制作人Jikay合作新单“Reload”，与来自纽约的Merty Shango一同合作十分TRAP风格的EP，与制作人Fader One一同创作全新国语EP。同时，也在创作他的第一首国语单曲“China Traphouse"。Rocco正在为他2018年的第一张专辑做准备。与此同时，Rocco还会继续他的中国亚洲巡演，并将参加由爱奇艺平台打造的全新本土TV秀“R.I.C.H”,中国饶舌歌手的好声音。
Other than focusing on his own music career, in 2016, Rocco partnered up with Fader One & Luce (SHFT) to create a creative terminal “Red 8 红八” based in Shanghai, China. The goal is to educate and provide resources for creative artists by guiding their growth to a level of quality and originality. -April 2017
除了把重心放在自己的音乐生涯之外，2016年，Rocco与Fader One以及Luce(SHFT.)一同在中国上海创建了富有想象力的“RED8红八”音乐工作室。目标是致力于为有才华的艺人提供指导和资源并帮助他们在保持自身特色的同时达到相应的国际化艺人水准。– 四月2017